Wednesday, May 21, 2014

Deconstructing Magazines: Terms You Need to Know

Most fashionistas started their love affair with fashion simply because of the existence of magazines. There 
are about a hundred magazines out there and correct me if I'm mistaken, about more than half of this pool talks about fashion. I took up Journalism in college because  I myself want to get into the fashion magazine industry. As part of our requirements for school, I recently finished an internship with a magazine. It's not a fashion magazine but it has sections that talk about fashion too.  
The first lesson the editorial coordinator taught me and what I want to share with you guys today are the different parts of a magazine, or of a magazine page in this case. These are the elements that you basically need to build a magazine. 
Section: A magazine is divided into main sections to present an organized list of articles to the reader. If the reader only wants to read something about fashion, then it would be easy for him/her to find the certain section dedicated for that. This also helps in arranging the Table of Contents that is tailor fit for the reader's convenience. 

Headline/Heading: title of the article

Subheading: a witty overview of what to expect from the article 

Byline: author of the article. A magazine either uses the words "Words" or "Text" to refer to the author of the article. "Additional words" is sometimes used to refer to the added inputs of the copyeditor.

Copy: words/content/ the article itself

Art: photos used. All the photos used in a magazine is referred to as "Art." If it's the main picture, the largest usually, it's called the Anchor Art. The accompanying photos for the article is called the Supporting Art. Art is very important. Magazine readers are very visual. The Anchor Art should support what the headline and the subheading imply/indicate. You have to supply as many art as possible for the graphic designer to be able to choose among many options.

Pull Quote: A pull quote is a striking line from the copy that is enlarged to emphasize the thought indicated in said line.

Gutter Credit: It's very important to cite! For it to still look visually pleasing, credits are placed in the gutter of the page. There are many credible photo sites where magazines usually outsource photos: 123rf for paid, hi-res shots, and,, and for free images.

TK: Okay, TK is more of a term than a part. TK means To Know, meaning the information will still be followed up.

Other Terms/Acronyms:
OFC/OBC Outside Front Cover/Outside Back Cover
IFC/IBC Inside Front Cover/Inside Back Cover
TOC Table of Contents
Statement Pages (optional) Each section starts with a statement page. Basically, it's a one-page summary of the whole section, with photos.

There you have it! The terms may not be the same for all magazines. There are many not mentioned here but I  hope this can suffice for your future work! :) 


  1. Hello from Spain: very interesting. Great recommendations. Keep in touch

  2. Great post

    Love Vikee

  3. Hey, I love it! I think way too many people forget about all the work that goes into a magazine and all the people involved in putting it together!


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